Move Different.
Play Bold.
Fuel your fire. Own your game. Velvet is for those who train with purpose and play with edge.
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It’s Not Just About Winning
Pushing the limits
You don’t wait for permission. You test your edge. That’s how breakthroughs happen.
Getting stronger
Strength isn’t a number. It’s how you show up—day after day, play after play.
Staying motivated
Every serve is a chance. Every setback is fuel. Velvet is for those who don’t quit.
Achieving your goals
Big or small, your goals matter. We’re here to back every step of that climb.
Chip Parmelly
Gold medalist. Game changer. Chip doesn’t just play—he elevates. From the US Open to the Velvet R&D table, he brings a level of grit and precision only earned through hard battles and harder wins. Every paddle reflects his story—relentless, focused, and built for performance under pressure.
ABOUT CHIPDr. Joy Macci
Coach to champions. Voice of purpose. Joy’s career spans the biggest stages—from Olympic athletes to global icons. She’s not just about the win—she’s about unlocking greatness from the inside out. With Joy, Velvet becomes more than gear. It’s a mindset. A mission. A movement.
ABOUT JOYThe Velvet Mentality
Velvet isn’t just a brand—it’s a way of showing up.
Born from the courts and built for the bold, Velvet Athletics exists for athletes who train with intent and compete with edge. We don’t chase trends. We create tools for those who move different, think different, and play bold.
Our paddles are forged with input from world-class athletes, performance coaches, and everyday grinders who bring heart to every point. We’re not here to impress the industry. We’re here to serve the athlete who refuses to settle.
This is more than gear. It’s a mindset. If that’s you, welcome to Velvet.
SHOP nowWhere to find us
We maintain a strong online presence while actively participating in the regions of Dallas, Texas and Naples, Florida.
Additionally, we frequently attend local and national tournaments, where you may see our Velvet booth offering a variety of merchandise for purchase.
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Chip Parmelly
We are pleased to announce our Partnership with a distinguished US Paralympic Gold Medalist and a 2023 and 2024 US Open Gold Medalist in wheelchair singles 4.0+, who has chosen to endorse our paddle for the sport. This accomplished athlete, renowned for their expertise and experience in the field, has actively participated in the research and development of Velvet's paddles, and currently holds a seat on the board of The United States Wheelchair Pickleball Association (USWPA.org).
We take great pride in securing the support and approval of this esteemed individual, whose unwavering commitment to excellence in the sport is a true source of inspiration. Their endorsement stands as a testament to the exceptional quality and performance of our paddle.
We extend an invitation to you to acknowledge the inherent value and trust placed in our product by this accomplished athlete. By choosing our paddle, you not only align yourself with the preferences of a champion but also equip yourself with a premier tool to elevate your own pursuit of success.
Dr. Joy Macci
Joy Macci is a celebrated performance coach with a career spanning decades, marked by her dedication to empowering elite athletes, celebrities, and high-achievers across the globe.
From coaching top tennis legends to working with global icons, Joy has cemented her reputation as one of the nation’s top performance coaches. Her expertise has benefited Olympic Gold Medalists, NBA and WTA athletes, WWE stars, Fortune 500 executives, and sports leaders, among others.
After 25 years of coaching tennis worldwide, Joy’s passion led her to the dynamic world of pickleball. Today, she is an integral part of the sport as a:
- ✧ USAPA Pickleball Ambassador
✧ PPR Certified Professional
✧ IPTPA Level II Certified Teaching Pro
✧ RSPA Elite Certified Professional
✧ USAPA Top-Rated Player
Joy’s transformative coaching methods focus on achieving success from the inside out, helping her clients unlock their potential and achieve peak performance.